Social media shines a new light of transparency on business behavior

With the omni-present eye of social media tracking every move a brand makes, businesses can no longer sustain brand strength with window-dressing and image-building campaigns. Thanks to social media, and more broadly the digital communications age, brands now need to walk the talk more transparently ...

Do branded mobile apps have more power to push consumers to take action than conventional digital marketing tactics? There’s no single answer, but the multitude of branded apps available in the market indicates that marketers apparently see mobile apps as adding value to their offerings and power to their brands.

This isn’t just a speculation. According to an U.S.-based survey of ...

Facebook’s plan to incorporate hashtags — a practic popularized by Twitter — looks like a very smart business move, both for the social media giant and its advertisers. Putting a hashtag in front of word or phrase makes it a searchable metadata tag.

But why would Facebook adopt a feature so symbolic of Twitter? As of today, Facebook does not put real-time information in the user's...

Combining Scrum and Waterfall methodologies for software development can strike a happy median between traditional and agile approaches. Though experts disagree about the combined model, referred to as Waterscrumfall, Interakt has reaped success through its innovative implementation of this model.

So, what did we do right to make Waterscrumfall work?

Ever flipped through a magazine and wanted to place an order immediately for that one-of –a-kind product in the ad? Or visited a museum and wondered what the artist was thinking when she created that extraordinary painting? Have you wished your lunch could be prepared and paid for as soon as you arrived at the take-out counter? For tech-savvy smartphone users, such wishes and wants have already ...