I have been in the space of digital since early 2000, even before the term "digital marketing" became a buzz word and the order of the day. As the founder of a digital communications company I have had the good fortune to service many global brands across multiple geographies. More & more, I am getting convinced that that this is one space where there is no definitive science to the way you ca...

Background

The Singapore University of Technology and Design (SUTD) is established in collaboration with MIT, with the mission to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. This will be accomplished, with a focus on Design, through an integrated multi-disciplinary curriculum.

SUTD, the newest University in Singa...

Background The Nanyang Business School (NBS), part of Singapore’s Nanyang Technological University (NTU), is a leading business school committed to educating tomorrow’s strategic leaders, through cutting-edge rigorous curricula that are relevant to business practice. NBS provides an outstanding learning environment, with the full range of undergraduate and graduate programm...

Overview

United Spirits Limited (USL) is the one of the largest liquor giants in the world, with a range of well-recognised brands, across Whiskeys, Vodka, Wines and other spirits. With the launch of ‘Spiritz & More’, a multi-brand retail chain for an array of liquor choices, United Spirits Limited (USL) created a new eco-system for meaningful consumer engagements an...

Microsoft has been looking to sell Razorfish, the digital agency it acquired through its $6bn purchase of ad services holding company aQuantive in 2007. Publicis Groupe, the world's second largest media agency, finally sealed the bid to buy Razorfish for $530m in cash and stock. In an economic climate where sustaining and growing revenues is in itself a question mark, it is probably a very welcom...