Interakt Blog » Innovation http://interaktco.com/blog Just another WordPress weblog Mon, 10 Oct 2011 05:03:56 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Social Media – Is it just a fad? http://interaktco.com/blog/social-media-is-it-just-a-fad/ http://interaktco.com/blog/social-media-is-it-just-a-fad/#comments Thu, 08 Oct 2009 08:17:42 +0000 PMO Team http://interaktco.com/blog/?p=185 Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a lot of hurry to “be there” and are eventually abandoning the programme, leaving behind carcasses of Twitter pages with no tweets, Facebook fan pages with no fans (leaving apart their own bored webmasters) or YouTube channels with a couple of outdated corporate PR video’s.


No doubt social media has changed the rules of the game. One-way, carefully calibrated communication with a generous dose of PR spin is going out of fashion faster than this year’s summer collection. Enter social media apps and consumer started wielding powers that they only dreamt of in the past.


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Like most other things, you can either get it right or you can get it wrong. Marketers always wanted to control the mindshare of their audience and they think social media is just another channel to do so. I read somewhere that almost all CMO-agency meetings nowadays start with the CMO saying “so what can you do for our social media marketing?” Marketing? Hello…? Why would you want to push marketing messages down their throat when your customers are eager to share what they feel about the brand – good or bad? Wouldn’t it make sense to listen first then add some value to the conversation before offering a solution/ advice?


Social media is the exact opposite of “in-your-face” marketing. And, unlike traditional marketing it is highly dependent on a two-way interaction – inside out and outside in. When your employees truly start caring for your customers and engage with them at all levels, your social media campaign has already started. Then, all it needs is some tools and methods to get the mechanism working.

]]> http://interaktco.com/blog/social-media-is-it-just-a-fad/feed/ 1 Slideshare Vs YouTube http://interaktco.com/blog/slideshare-vs-youtube/ http://interaktco.com/blog/slideshare-vs-youtube/#comments Tue, 28 Apr 2009 10:27:47 +0000 PMO Team http://interaktco.com/blog/?p=75 The internet revolution has taken a huge leap, more than 1.1 billion people across the world use internet for various purposes. The usage has become part of their life and still continuing to be their life support system of many people, and the way it has evolved you can do wonders like create and collaborate things from various parts of the world and present them to anybody at any location at any point of time, just like building a A380 in multi location and assembling at one location.

As internet era was getting stronger and better, some innovative products and services were created and engaged many users to perform a set of tasks and activities. One among such innovation was YouTube, where the users were allowed to upload videos and share with their friends and network and the other best innovation was slideshare where users upload PowerPoint or Open Office presentation files and share them online through a YouTube-like interface. The objective of their service is to create and share with their friends and network.

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Here is what I feel the similarities and uniqueness of slideshare and youtube, Both allows the users to upload the content and share with rest of the world, but slideshare allow users to download the content also restrict at the same time. YouTube doesn’t allow the users to download, but through a third party tool you can extract the video. Both have their own community of people right from kids to people with wrinkles. Categorization is another common feature you can find in both. Both allow the users to advertise, search for content, upload and the list goes on, but there are couple of uniqueness between both is that slideshare allow to embed the youtube videos in the presentation. YouTube allow HD quality videos to upload and user to embed their comments. Now the iPhone are in the hands on many users, youtube made a smart move to develop for iPhone, Slideshare yet to make their mark on iPhone, but they have mobile version as of now.

What more the users are expecting, I read from a blog that YouTube going to be a platform for the movies, another online movie house with HD quality and might give a tough competition for joost.com and hulu.com. I’m sure; slideshare will come up with some cool features, let’s wait and watch. Overall both are great service and I would give them my full marks for their innovation.

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