Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a lot of hurry to “be there” and are eventually abandoning the programme, leaving behind carcasses of Twitter pages with no tweets, Facebook fan pages with no fans (leaving apart their own bored webmasters) or YouTube channels with a couple of outdated corporate PR video...

In this age of ubiquitous connectivity and 24/7 communication, one frequently hears the term “information overload” and rightfully so. The constant simulation via a variety of media all around us – cellphones, web, TV, electronic billboards etc makes us either extremely informed or completely unresponsive – depending on which side of the digital divide you are. Given this scene, one would ...

The human civilization has seen many ages. Each age was known after the material that was used maximum and hence more popular, during the time. First it was the Stone Age. The Bronze Age was the next. The copper age followed. With industrialization, what came was the Iron Age and then when steel took over and it got to be known as the steel age.