11
Jun 10
SEO for Ascendas
Background
Ascendas is Asia's leading provider of business space solutions. Renowned for quality infrastructure and lifestyle environments catering to business, Ascendas has an excellent track record as Asia’s premier developer and manager of business space.
Ascendas’s real estate portfolio includes award-winning science, business and industrial parks, and customized developments for a host of industries. The company is present in more than 30 cities in 10 countries, across key markets such as Singapore, India, China, South Korea, Vietnam, Malaysia and the Philippines.
Ascendas wanted to increase their online traffic with the objective of getting more leads. SEO was a natural tool for this task as it was something Ascendas had not looked at in the past. When Interakt assessed their website it needed quite a bit of work to bring it up to an acceptable level of optimization.
Objective
Ascendas has several commercial properties available for rental across several countries and cities in the region. Its online visitors, who were the potential leads, originated from around the world, especially the developed economies trying to setup operations in the high growth region.
Making it easier for the target audience to locate the right rental properties and funneling the search intent into actionable leads was thus the key objective of this initiative.
Execution
Interakt proposed a 3 phased approach to Ascendas –
- On-page optimization
- Off-page optimization
- Social media optimization
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