Jun 10

Background

The Singapore University of Technology and Design (SUTD) is established in collaboration with MIT, with the mission to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. This will be accomplished, with a focus on Design, through an integrated multi-disciplinary curriculum.

SUTD, the newest University in Singapore had a challenging task of setting up and commencing operations within a year. They were looking for strategic partners who can think on their feet and deliver in a situation that was constantly changing.

Interakt was chosen as the digital partner and was tasked with implementing solutions across all touch points – web, email, social media and online media. A CMS based on open source technology was implemented that supported their job and admissions portal.

Web – a website framework was developed such that addition of new content could be done in a smooth fashion as and when new content was developed by the university

Email – Interakt deployed its email marketing solution – Resultiks – to support the internal and external communication needs or SUTD. Resultiks’ ability to track respondent’s behaviour was useful in closed-loop-marketing and thus accomplished better a conversion rate.

Social Media – Social media was deployed across platforms like YouTube, Facebook & Flickr. A branded presence was created on these tools that reflected SUTD’s brand positioning. All the tools were integrated with each other and to the website

Online Media – Interakt designed and developed online banner advertisements to promote SUTD among the student cohort applying in this academic year. These banners were run on Google & Yahoo ad networks as well as sites like AsiaOne and ESPN.

In addition, Interakt also developed applications like the admission portal and the RSVP system for event registration.