Microsoft is spending about US$100million campaigning for Bing and you can watch some of the TVCs (though my personal view is that using the older TVC approach may not be the most effective channel for publicizing one’s online property) @ this youtube channel: http://www.youtube.com/user/bing.

Anyways, so do I think Microsoft will replace Google in the search market? I doubt it, with more than 73% Internet and 93% mobile users using Google for searching online.

As Michael Arrington at TechCrunch states,”Whether Microsoft ultimately succeeds or not in ‘winning’ the search war, the competition is very good for the rest of the Internet. Google needs to be pushed to try innovating new things. And search marketing competition will ensure that Google doesn’t get too greedy. We don’t need Microsoft to win, but we do need to avoid a world with just one search engine that matters. Maybe Microsoft can win that lesser war, at least.”

But, what does the consumer want? We all need the relevant search results from a trusted source. Whether that happens with Google or any other search engine, it looks like we definitely stand to benefit from the spoils of this war.