In addition, different media – text, audio, and video is used to make learning engaging. “All media are active metaphors in their power to translate experience into new forms” (Marshall McLuhan).That said client’s needs drive the designing of the course as eventually everything boils down to the business realities of the client. For example, if the client wants jazzy presentation, customized content is the right fit. In this case, flash developers are put to good use to come up with eye-catching interfaces building different levels of interactivity. If the content is to be presented with low level of interactivity, rapid e-learning authoring tools come handy – like Articulate, Captivate etc. Interactivity is a must and not having it could turn the audience into a passive crowd. The content should be designed to be able to hook the audience. Essentially, explorative approach, rather than explanatory, should be used.

E-learning has grown since its beginning. From a billboard like presentation, it has transformed into a movie, radio station, text encounter or a blend of all these. Game-based e-learning is now fast catching up. E-learning may be short of tactile (touch) experience. However, different techniques (scenarios, simulations, case studies and RPGs) used to present content, combined with good interface and interactivity, can lend a sense of reality to what learners learn and how the content is mediated. When the learner forgets that he is interacting with a machine, s/he is lost in the content. This leads to immersive learning. Better said, virtual reality comes close to reality.Thus, in e-learning, content is no more king with sword; content is magician with wand or fisherman with bait.