With ever-increasing number of stores in more countries across the region, Levi's® has always faced the challenge of keeping its retailers on the ground updated, with the right information and at the right time.

Stepping in with its branding philosophy of Communications Inside Out, Interakt proposed a feasible yet quick and simple solution for Levi's® to reach out to its retailers, using the digital route, in order to ensure that the Levi's® brand essence reaches its consumers undiluted.

The solution involving the evolution of a thriving online retailer community, is initially planned to run for several months, on the basis of Levi's® inspiring 'Prepare To Pioneer'program encouraging consumers across the world to re-discover their pioneering spirit and make a change in their lives. It will serve to educate the retailers on the latest Levi's® campaigns, product information as well as practical guidance on living the Levi’s® way, in an interactive format.

With the first 5 modules to be releases over the next 2 months, Interakt will continue to work with Levi's® to extend and expand this online program into a long-term training platform for Levi's® retailers.