23 September 2009

Interakt's continued engagement with 24/7 Customer, India as its digital communications partner, marks the success of its foray into servicing the BPO sector. With the experience of having worked with 24/7 Customer in some its digital initiatives since the last year, Interakt looks forward to expanding on this relationship and working closely with them, to establish and communicate the organization's brand identity strongly and unambiguously to both the internal and external audiences.

24/7 Customer, headquartered in Campbell, California, is the first BPO Company, that provides Integrated Customer Lifecycle Management services (CLM) through a 'Multi-shoreT Global Delivery Model' and is the number one in business performance with 85% of its clients globally, that includes global 1000 companies across the financial services, technology, telecommunications, retail and services industries.

As part of its services, Interakt is currently undertaking the design and implementation of strategic B2B and B2E sites that reflect the brand, its image and value proposition over the Internet. They will be aimed at providing prospective businesses, customers, stakeholders, the media, employees and the general public, with information about 24/7 Customer as an organization, its services and credentials.

The completion of these sites, replete with engaging content and an interactive user experience is scheduled for completion by January 2010.