Strategizing to leverage on the happening party season, Interakt and Levi's® conceived a marketing plan to tie in with the holidays and the festive season, replete with promotional offers, new collections and needless to say, quite a number of Levi's® goodies.

Building on the successful Levi's® Diva campaign, featuring Priyanka Chopra in a virtual, online photo shoot, Interakt delivered Levi's® Diva II - a creative online campaign, this time, built around the Diva's party moves.

The integrated campaign consisting of multiple elements and touchpoints, brought visitors to a microsite with a quiz on Priyanka's party favorites. The ingenious delivery of the campaign, piquing the curiosity of her fans, with the added bonus of getting to win Levi's® goodies, created a frenzy within the online community.

All in all, a worthy sequel to the original and one memorable campaign for the audiences, Interakt and Levi's® alike.

Visit www.divarule.com to get your own experience of it!