Embarking on its latest engagement, this time with one of the biggest liquor giants of the world, United Spirits Limited (USL), Interakt now enters the league of big players in the digital business.

With the launch of 'Spiritz & More', a multi-brand retail store for an array of liquor choices, United Spirits Limited (USL) has created a new eco-system for meaningful consumer engagements and a good shopping experience across the country. Going one step further, USL now wants to engage with its large consumer base through popular digital channels, in order to stay connected with them, meeting their growing expectations while offering them new experiences as well as accessibility.

To fulfill these objectives, Interakt will work with USL on a series of programs ranging from targeted digital marketing campaigns, Online Reputation Management (ORM), social media networking & community building to CSR initiatives. In short, Interakt will create a virtual arena, where loyalists and brand enthusiasts of USL can interact, connect, share and learn everything and anything that is associated with the good life, albeit responsibly.

Watch this space for more on this spirited journey. Cheers!

Visit www.spiritzandmore.com to get your own experience of it!