Digital Marketing
Interactive communications that connect with people and move them into action.
Marketing really is all about the audience, the customers, the end users, even your employees. That's why Interakt starts by getting to know yours - whoever and wherever they are - intimately. We must. To ensure that we know what touches their emotions. Triggers the right desires. Satisfies their needs. Drives their behavior.
Then we connect them to you. Starting with strategy focused on results and realized through world-class websites, portals, and multiplatform digital marketing.
By creating truly interactive experiences, we engage and persuade them. We educate, entertain, amuse, and inspire them.
And we move them to action with one aim in mind: the end result you want. Visit our digital marketing portfolio to experience our work for yourself. Watch how it captures the eye. Hear how it speaks. See how it moves into action.
Strategic Leadership
- Brand communication planning
- Audience segmentation & profiling
- Audience behavioral research
- Targeted communication planning & messaging
- Customer relationship management strategy
- Relationship marketing strategy
- Response forecasting &
performance modeling
Total Marketing Communication Programs
- Lead generation campaigns
- Affiliate marketing
- eDirect mail
- Mobile marketing
- Search engine marketing
- Social media marketing
- eLoyalty program management & promotions
- eCRM program
management
Website/Portal Design & Development
- Corporate sites
- B2B sites
- Ecommerce sites
Engaged Learning
Learning communications that engage the senses and unlock potential.
Touching the senses is the best way to teach. Doing it creatively and interactively is the hallmark of Interakt's engaged-learning practice. It's been our approach since our beginnings. It's the foundation on which we've built our world-class capabilities today.
As with all Interakt engagements, we measure our engaged-learning success by results, the success that learners achieve. What they learn. How well they retain it. Their ability to apply it. Their motivation to put it into practice.
It's a time-proven approach and it works. In both our academic and corporate engagements, where fully customized learning solutions have helped unlock the full potential of learners at all levels.
Learn for yourself how others learn from us.
Strategic Consulting
- Learning program design
- Curriculum design
- Reporting
- Performance measurement
Learning Services
- Rapid-learning custom content development
- Engaged-learning custom content development
- Learning-management system implementation
- Learning-management system hosting
Learning Products
- Sarbanes Oxley compliance
- SOX Challenge
User Experience
Experiences that deliver for you because they deliver so well for users.
The visual design and technology of a website or digital application adds little economic value unless the end-users' experience aligns with their abilities and leads to a satisfactory end result. Interakt makes sure that happens. We close the gaps between user needs and the application's performance.
We create the ideal balance between technology and creativity. We develop interactive solutions that work for real people in the real world easily, quickly, and efficiently.
Interakt delivers the results you want the same way. Easily, quickly, efficiently, and to your complete satisfaction. Experience our work for yourself in our user-experience portfolio .
User Research and Analysis
- Focus groups
- Surveys
- Interviews
- Competitive benchmark study
- Personal definition and user profiling
User Centric Design
- Information architecture
- Navigation paradigm design
- Rich Internet application interface design
- Prototyping
Usability Evaluation
- Expert review
- Usability testing
Few companies can even go where Interakt excels, delivering the ideal fusion of creativity and technology in every client engagement. It's how we think about the creativity inherent in technology that makes all the difference in our processes and in the end results our clients expect.
We're at the forefront of digital communication. We got there and stay there because we develop and apply technology, not for its own sake but for the end result.
You'll find it behind every solution that Interakt builds and delivers regardless of the product, the platform, or the scale.
Technology Architecture
- Enterprise marketing systems architecture
- Technology & data needs assessment
- Data integration and data quality assessment
- Platform assessment & architecture
- Apache's Struts
- Microsoft .Net
Technology Development
- Web applications
- Web services
- Single sign-on
- Online campaign dashboards
- Mobile applications
- Social media applications
Web 2.0
- AJAX, XHTML, DHTML
- JQuery, Zapatec, Nitobi
Middleware
- Weblogic
- Websphere
Databases
- MySQL
- MS SQL Server
- Oracle
Systems Implementation
- Content management
- Learning management
- Knowledge management
- Digital asset management
- Loyalty/customer relationship management
Microsoft Sharepoint
Microsoft CRM
Interwoven
Vignette
Joomla 
Kentico
Sitefinity
DotNetNuke
Drupal
Day CQ5
Moodle