Efficient design and deployment, distinctive branding and customer engagement
To capture and communicate the distinctive essence of the company's premier brands—La Mer, Clinique, Bobbi Brown, and SmashBox—Interakt developed a template that could be tailored to relfect each brand's attributes, imagery, and messaging. This enabled quick and easy creative execution of each site. Interakt also integrated the boutiques with the retailers' e-commerce engines and included social sharing features to rate and "like" products. Because most of the retail sites serve multi-lingual markets, all brand boutiques were developed in English, Chinese, and Korean.