Storytelling delivers complex concepts to a global sales force
The Challenge
- Prepare the global sales team to prospect for, sell, and support a new technology solution for reverse osmosis water treatment.
- Teach the science of reverse osmosis, the generally preferred method for treating water for manufacturing and industrial uses.
- Introduce and teach the technology of the new product and the underlying value proposition.
- Incorporate a new consultative approach to selling and new sales automation processes into the training.
- Deliver the full multi-module courseware for global distribution in 90 days, in advance of the product launch.