Polishing the Big Apple's image as a robust environment for businesses to flourish.
The Challenge
- Develop a web strategy to communicate the city's brand promise and to attract new business and investments.
- Completely revamp the brand and transaction website—from conceptualization and design to construction and deployment.
- Create an information-rich, interactive online presence that engages prospects, provides easy access to business planning information, and ensures that content owners can update information quickly and easily.