Loading...
With over 60 matches being played across a month and a half, the Indian Premier League is an elaborate machinery constantly churning out news, scorecards and information. To make this conveniently available to sports fans worldwide, Interakt created anaesthetically designed mobile responsive microsite compatible with popular mobile devices and operating systems.
As a solution for a smart marketing move, YES Bank was able to extend the popular YES Bank Maximum awards from the cricket field into the online world, allowed digital participants to collect points and redeem YES merchandise over their mobile devices.
As part of its initiative to engage with its audience on the social media space, Interakt included a fun activity where users were allowed to upload and edit their selfies onto the microsite and various social media platforms like Facebook and Twitter, and earn points in the process.
For the more serious IPL aficionados, an interactive game was designed and developed onto the microsite. This game tested its players knowledge by putting forward an IPL trivia question. Points were awarded to the player upon answering the right question, leading to on-the-ground visibility and increased user satisfaction.
