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Case Study

Yes Bank

Digital marketing, campaign microsite, brand awareness
Digital marketing, campaign microsite, brand awareness

Cashing in on the cricketing frenzy for ‘Maximum’ brand awareness

The Challenge

  • Strengthen YES Bank’s association with the successful Indian Premier League cricketing franchise.
  • Increase brand recall and recognition through digital buzz and engagement.
  • Extend its popular ‘Maximum Sixes’ concept from the cricketing field to the online world.
Polishing the Big Apple's image as a robust environment for businesses to flourish.

The Interakt Solution

Cricket on-the-go

Cricket on-the-go

With over 60 matches being played across a month and a half, the Indian Premier League is an elaborate machinery constantly churning out news, scorecards and information. To make this conveniently available to sports fans worldwide, Interakt created anaesthetically designed mobile responsive microsite compatible with popular mobile devices and operating systems.

Smart Solution

As a solution for a smart marketing move, YES Bank was able to extend the popular YES Bank Maximum awards from the cricket field into the online world, allowed digital participants to collect points and redeem YES merchandise over their mobile devices.

Smart Solution

Upload your Cricfie

As part of its initiative to engage with its audience on the social media space, Interakt included a fun activity where users were allowed to upload and edit their selfies onto the microsite and various social media platforms like Facebook and Twitter, and earn points in the process.

Upload your Cricfie

Maximum Over

For the more serious IPL aficionados, an interactive game was designed and developed onto the microsite. This game tested its players knowledge by putting forward an IPL trivia question. Points were awarded to the player upon answering the right question, leading to on-the-ground visibility and increased user satisfaction.

Maximum Over

The Results

  • +
    unique activities online / month.
  • "Maximum Over" unique players
  • selfies
    uploaded / month

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