Portfolio

Interakt's ever-broadening relationship with the Estée Lauder Companies began on two distinct fronts: 1) The brand's recognition of the high-value travel retail market and the power of digital communication and e-commerce to tap into it; and 2) the need to make critical sales information available on demand to the brand's top management.

Familiar with the work we had done with another global retail brand, Estée Lauder leveraged a wide range of Interakt's capabilities: digital marketing and e-commerce, web and mobile application development, and the technological expertise to make it all work seamlessly. The relationship we've established with the brand demonstrates once again the synergies that can be achieved when we work collaboratively with our clients on communications inside out.