Brand positioning as a market leader and strong competitive differentiation. These were ongoing objectives in Intrakt's extended engagement as Lenovo's digital communications partner. With its sights set on leadership in the information technology market for small and medium businesses and a sequence of strategic product launches planned, Lenovo knew that a strong digital presence would be critical to its success.
Aligned with Lenovo's strategy, Interakt created highly targeted digital marketing campaigns and microsites across a range of products, and for the SMB market specifically, a community portal for business owners to seek solutions and share information on their issues of greatest concern. Multi-faceted communications helped sustain alignment between Lenovo and its channel partners.