Portfolio

With its constantly expanding network of partners and new services, Singapore Airport Terminal Services (SATS) set out to re-brand itself to reflect its global presence and its unique positioning as an end-to-end provider of gateway services and food solutions. Integral to this branding challenge would be an online presence with relevance and appeal to the widely diverse industries that SATS serves and that could consolidate an enormous volume of content from the company's many subsidiaries and joint ventures.

SATS chose Interakt as its digital partner, relying on us to capture the brand essence, incorporate audience-focused content, create fluid navigation for diverse user communities, and take a big picture view of the business challenges. The partnership has resulted not only in a user-centric, world-class digital presence, but also in related content marketing, CRM, and internal training initiatives.