Web Portal Development

Responsive Web Design & Portal Development

Your world-class web presence. Our core strength.

74%

of smartphone users say they're more likely to return to a site that is mobile optimized. Source: Google Inc.

Corporate website. Specialized web portal. Tactical micro-site. Full-blown e-commerce. No matter how you use the web, a strong online presence is a mandatory brand asset today. Regardless of how or where your audiences interact with you - by PC at work, laptop at home, or mobile on the go - Interakt's blend of strategy, creativity, advanced technology, web portal development, and responsive design delivers a contextually relevant, totally unified brand experience every time.

Why the world's leading brands choose Interakt

  • Responsive Web Design

    Strategically
    focused

    Strategically
    focused

    Grounded in business objectives, fully informed by audience insight and market understanding

  • Responsive Design

    Creatively
    inspired

    Creatively
    inspired

    Best-in-class concepts, messaging, graphics, writing, and interactive design

  • technical

    Technologically
    advanced

    Technologically
    advanced

    Superior technology creatively applied to deliver consistently rewarding user experiences

  • result

    Results
    driven

    Results
    driven

    Millions of dollars in new revenue for our clients every year

Case studies

A sampling of more than 150 websites and web portals built by Interakt

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Sats

SATS - Singapore Airport Terminal Services

The Challenge

SATS's burgeoning span of services across an ever-broadening base of industries served made it an end-to-end provider of solutions; but with this growth also arose the challenge of communicating SATS services and solutions on its website in a clear, yet concise manner. SATS needed a way to present relevant, industry-specific information to customers as well as to others who might not be familiar with specific terminology and technical jargon.

The Interakt Solution

Interakt delivered a state-of-the-art website built on a SharePoint content management platform. The new site used the right mix of interactivity, functionality, creativity, and design. The website reflected SATS new branding guidelines and logo, while presenting a persona-based navigation, which filters information to display only the relevant content depending on the user's needs, ensuring customers a customized and engaging experience.

The Results

  • Website was rated "Very Good" on all aspects such as navigation, content, functionality, design, and interactivity
nycedc

NYCEDC - New York! New York!

The Challenge

NYCEDC is charged with communicating the city's image as economically robust and a great place to locate a business. NYCEDC wanted a revamped website that not only reinforced the brand but also made access to business planning information and resources as easy as possible. Specifically, NYCEDC wanted a site that would increase awareness of NYCEDC and its mission, encourage economic growth in each of the city's five boroughs, and facilitate two-way interaction with stakeholders and investors.

The Interakt Solution

The Interakt team approached the NYCEDC website as a branding and positioning initiative requiring a highly creative execution focused on clarity and conciseness - detail information architecture to focus on easy navigation, clear terminology, advanced search capabilities, and multiple calls to action; enhanced maintenance with an integrated dynamic forms capability and content management system; and integrated social media plugins; and added engaging elements, including an interactive map to enable users to locate and get information on current projects across the New York boroughs. A pre-launch internal communications program took the form of a Broadway musical to secure buy-in and support from internal stakeholders.

The Results

  • The site was launched virtually bug-free
  • The communications program achieved an astounding 100 percent viewership over four weeks
levis

Levi's® India

The Challenge

In an already crowded and highly competitive marketplace, Levi's® set out to establish an unambiguous brand presence among the Indian youth. The company wanted its web presence to remain absolutely true to the global brand and messaging while appealing at a deeper level to the sensibilities of the Indian customer.

The Interakt Solution

With an ideal blend of art, music, fashion, and Bollywood, Interakt created a compelling digital connection between the brand and its style conscious Indian audience. The new website resonated with Levi's® global "Go Forth" messaging while engaging "local" audiences with highly relevant "local" content and imagery. Interakt integrated visual and content elements that tapped into the audience's obsession with Bollywood idols. Interakt also extended the brand's digital presence by developing a user-driven music portal.

The Results

  • The new website logged nearly 70,000 visits within a few days of its launch.
  • Visitors spent an average of almost 7 minutes on the website
nalco

Nalco enVision

The Challenge

Nalco's cutting-edge, patented 3D TRASAR for Membranes technology is a data-dependent solution, which accesses and uses data from several nodes on the industrial reverse osmosis systems. Nalco's engineers needed a single touch point to access all this data from different sites, and analyze it to make crucial maintenance decisions. The existing web application lacked a user-friendly interface and features.

The Interakt Solution

Interakt envisaged a system to integrate customers' data sources, and to perform complex data analysis and data modeling on the user data. Interakt designed and developed enVision, a Dot Net based application that leverages Nalco's knowledge base and replaces the existing 3D TRASAR web application with a better user interface and a host of other useful features. This system is specifically designed to be a multilingual system and supports custom themes. It facilitates eROI reporting and order status tracking; it is also used extensively for generating sales proposals.

The Results

  • An overall increase in the effectiveness and efficiency of sales engineers was recorded
Spiritzandmore

Spiritzandmore

The Challenge

Intent on leveraging the power of digital communications to promote its brand and products, USL, the largest spirits company in India, faced what appeared to be a monumental challenge: Indian laws prohibit brands from openly advertising alcohol. Undeterred, USL turned to Interakt for an innovative solution that delivered the message without breaking the rules.

The Interakt Solution

Instead of promoting the products directly to the primarily young adult audience, Interakt focused on the consuming audience's aspirations, interests, and lifestyle. We engaged them with a compelling community portal, Spiritzandmore.com, that emphasized activities and locations with a natural alignment with the consumption of USL products (alcohol & spirits) - parties, high profile events, and glamorous gatherings. The portal appealed to the young adult audience with recipes for trendy cocktails, fashion tips, and party planning ideas; the added impact of creative, interactive social media campaigns, forums, and blogs, and exclusive "paparazzi" photos increased the glamour quotient. The portal also had a blog and forum section to encourage fans to participate in building the website content.

The Results

  • Increased community membership to 190,000+ on both the portal and Facebook through organic and inorganic channels
  • Nearly 55% repeat visitors
  • 11+ minutes average time spent on portal

Clients

  • Levis Logo
  • Nalco Logo
  • Newyork city Logo
  • Spritz & more
  • Sats Logo
  • Etisalat Logo
  • OCBC Logo
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Your world-class web presence. Our core strength.

Websites and portals

Websites and Web Portal Development

Interakt has designed and developed more than 150 highly successful websites and web portals for clients across more than 20 industries with audiences that run the gamut from closely targeted demographic segments to widely diverse consumer audiences worldwide.

Microsites

Microsites

We create strategically targeted microsites that focus audience attention on a specific product, idea, or initiative, deliver a compelling call to action, and produce measurable results.

Web applications

Web Applications

We build online systems that facilitate automation, sales, marketing, and retail processes employing both off-the-shelf and turn-key solutions. Our expertise includes single sign-on, web services, and seamless integration with your internal enterprise systems.

Community Portal

Community Portals

We develop community portals that connect like-minded audiences - customers, prospects, employees, partners - to discuss common issues, share views and ideas, contribute valuable content, and become increasingly engaged with your brand and more aligned with your business objectives.

Our capabilities

Technology architecture

System implementation

Middleware-Databases

Technology development Components

Web analytical

Our comprehensive service offering

Audience Research and Understanding

By applying sophisticated qualitative and quantitative methodologies, we develop a definitive knowledge of what audiences want from your brand and why. We then mine the data to understand what will move them to action and how best to use that intelligence tactically.

User Experience and Persona Definition

Who visits your website? What information do they seek? Where do they look for it? Interakt asks questions like these to define the persona of your target audience. Using that insight, our content experts and skilled designers collaborate to create the intuitive architecture and rewarding experiences that deliver the results you want.

Information Architecture and Navigation Paradigm Design

Effective information architecture is the culmination of rigorous analysis, walk-throughs, specialized techniques, and a great deal of creative thought. This builds the solid foundation required for creating the online user experience you want your audiences to have. We also pay close attention to other critical elements such as search, lists, menus and bars, hierarchy structures, and breadcrumbs, executing all with consistency and simplicity to deliver an intuitive experience.

Rich Interface Design

From miniscule links and icons, buttons, panels, colors and fonts to large players and banners, every element the user can see and click has significance. Interakt works hard to incorporate those all-important, sometimes subtle, design touches and interactive surprises into every design. It can make a big difference in user experience, a difference you feel as much as you see.

Prototyping

Another critical milestone in user interface design, prototyping gathers interim inputs from typical users and provides confirmation that the user experience strategy aligns with functional requirements. The complexity and scope of the user interface dictate the level of prototyping required.

Expert Review and Usability Testing

Also referred to as usability audit or heuristic analysis, expert review boils down to assessing how closely the interface aligns with standard usability practices and user experience expectations. It includes dimensions such as flexible search, rich media, levels of navigation, and cross-links. Its implementation requires a proven methodology applied by experienced web portal development professionals like the ones you'll find at Interakt.

To ensure your new user interface works, we call in the real experts - actual users for the final test. Interakt handles every aspect of usability testing - from identifying and recruiting users for the testing to setting up state-of-the-art usability labs, conducting tests, and following up with analysis and consolidated reporting.

Analytics and Reporting

Among the most elusive elements in marketing communications, measurability has come into its own in the age of digital communication. Interakt makes meaningful analytics an inherent part of all web-based initiatives and applies the latest tools and technology. We find highly creative ways to translate data into actionable information and make it accessible through engaging, interactive dashboards and innovative reporting mechanisms.

Content Management System

CMS forms the backbone of any website or web portal development project, static or dynamic. It helps publish, edit, modify, and maintain content from a central interface and in a collaborative environment. Our expertise in implementing a full range of content management systems such as Joomla, Drupal, SharePoint, and Kentico, makes your web presence more relevant, easier to maintain, and responsive to changing business needs.

Responsive Design

Because a strong web presence is a mandatory brand asset, Interakt stays up to the minute with innovative approaches such as responsive web design to provide an optimal and rewarding user experience whenever, however, or wherever your audiences connect with your brand online.

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Get in touch with Interakt

Singapore

Singapore

Chennai, India

Bangalore, India

Mumbai, India

Delhi, India

Dubai, UAE

London, UK

New York, USA

Chicago, USA

San Francisco, USA

Interakt Digital Group Pte Ltd.

Vantage Automotive Centre
#04-11,
305 Alexandra Road
Singapore 159942
T : +65 6238 8995
F : +65 6238 8943
E : info[@]interaktmail.com

Interakt Active Communication Int'l Pte Ltd.

Vantage Automotive Centre
#04-11,
305 Alexandra Road
Singapore 159942
T : +65 6238 8995
F : +65 6238 8943
E : info[@]interaktmail.com

Interakt Digital Solutions Private Limited.

No 37, 6th Floor
PM Tower
Greams Road
Chennai 600 006
T : +91 44 4560 0800
E : info[@]interaktmail.com

Interakt Digital Solutions Private Limited.

No:26, 2nd floor
Cunningham Road
Bangalore 560 052
T : +91 98 4100 8976
E : info[@]interaktmail.com

Interakt Digital Solutions Private Limited.

2nd floor, Raheja Chambers
213, Nariman Point
Mumbai 400 021
T : +91 98 4100 8976
E : info[@]interaktmail.com

Interakt Digital Solutions Private Limited.

2nd Floor, Vatika Triangle,
Sushant Lok I
Phase 1, Block A, MG Road
Gurgaon 122 002
T : +91 98 4100 8976
E : info[@]interaktmail.com

Interakt Communication Services Company
FZ-LLC (i2K Middle East FZ-LLC)

P.O. Box: 73030
Executive Office No. 10
Dubai, UAE
T : +971 4364 3896
E : info[@]interaktmail.com

Interakt Global Connection Ltd.

124 Baker Street
London
W1U 6TY
United Kingdom
T : +44 (0) 207 935 5171
E : info[@]interaktmail.com

Interakt Communication Service USA Corp.

420 Lexington Avenue
Suite 300
New York, NY 10170
T : 212-297-6255
E : info[@]interaktmail.com

Interakt Communication Service USA Corp.

150 North Michigan Avenue
Suite 800
Chicago, IL 60601
T : 312-588-3390
E : info[@]interaktmail.com

Interakt Communication Service USA Corp.

201 Spear Street
Suite 1100
San Francisco, CA 94105
T : 415-426-3555
E : info[@]interaktmail.com

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